You can check for pages that are missing title tags, have duplicate tags, or have tags that are too long or too short. Title & Meta Description Tags. This is a great tool to check your site for any title tags or meta description tags that fall outside of SEO best practices.This is a quick way to check your site without clicking every link on every page of your site.

You don’t want the search engine or your users to click a link within your site and land on an error page. Check your site for 404 (not found) errors. This tool will tell you if they found any broken pages while crawling through your site.For example, if you were searching for wakeboard accessories, which URL would you click? (probably the first one right?)Ī) /boating/wakeboard-accessoriesī) /product142.php?id=09234j&page=4 Clean, search friendly URLs. You can easily scan a list of all of the page addresses (URLs) of your website and note if they are readable by humans with keywords in the URLs as this is better for SEO than long URLs that have a bunch of characters and doesn’t make any sense to a human.Here are some of the data that you can analyze, and what you would do with that data: The tool crawls your website, just as a search engine spider would, and collects all kinds of meaningful data. We’ve created a video tutorial on how to use some of the key features in Screaming Frog, and you can view that over on our Boot Camp Institute site in the Digital Marketing Tools training. But the real value of the tool is not in it’s name, it’s in the feature that allow you to fetch and analyze key data that’s related to on-site SEO. We love this tool because it has a ridiculous name, which reminds us not to take ourselves too seriously when SEO work starts to feel tedious. You can find a download of this tool on the Screaming Frog website. The Screaming Frog SEO Spider is a tool that can help you organize and manage your SEO related tasks for your website.

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